Effortless video engagement in five simple steps
AnswerPack® is a fully managed service that allows you to harness the power of video education. Here’s our five-step process.
Process
Advanced features for healthcare engagement
Planning
Creating content that answers key healthcare questions
We’ll pinpoint the hottest topics and healthcare questions your video content needs to answer. Our insights tell us how your audience searches for and consumes content. This means we can plan relevant videos that drive action on your website.
Production
Guided filming for high-quality results
Once you’ve approved your plan, we’ll produce your video content. Your experts will be prepped for filming and we’ll guide them through the process to get the best from them. Filming takes under an hour. We’ll film using either AnswerPack® Remote, our remote video recording app, or AnswerPack® Pro, which delivers high end studio based films.
Channel content
Organised, user-friendly video playlists
Next, we’ll edit your videos and build your online video channel. Your content will be displayed in user-friendly playlists and categories for your review before publication.
Publishing
Easily integrate your video channel anywhere
Once you are happy with your videos, we’ll publish your video channel. You can add your channel to wherever else it is needed using our simple plug and play solution.
Promotion
Maximising visibility through search & social
AnswerPack® does more than drive conversion, it also expands your audience reach. Your videos will be promoted on social media and optimised for search, increasing your visibility. We’ll also distribute them through our partner network of health information, news and charity websites.
The process doesn’t stop there. We’ll analyse how your audience is engaging with your videos so we can continually optimise your channel. Customised reports will keep you informed each month.
If your health organisation is ready to put video to work for your brand, get in touch.
Setup and installation
Advanced features for healthcare engagement
Easy widget installation
Our plugin can be installed in minutes and seamlessly integrates with your existing website, allowing you to publish video across your website FAQ pages, service pages and blog.
Support for targeted content creation
We will work with you to put together a content plan, pinpointing the topics and questions your content needs to answer across the full funnel.
Full-funnel strategic video production approach
Once the content plan is approved, it will enter production with a filming day scheduled for our to team to guide your experts through the process and capture the content and publish it on site.